Art & Financial Technology: A Match Made in the Metaverse Heaven

Published: June 7, 2022

Brand & New

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Anne Bracegirdle

Anne Bracegirdle Metaversal USA

Just by reading the news, the metaverse seems like a storm of experiential, edgy, immersive technology poised at the juncture of art, entertainment, social media, and crypto currency. With that, we are told the metaverse has the potential to revolutionize the art world. Storage, location, display, transparency, authenticity, and accessibility are the stumbling blocks to experiencing or owning fine art. Yet the metaverse theoretically provides a platform for creators, commentators, critics, galleries, and collectors to transcend these issues.

Is the metaverse really turning the art world upside down? How much of this remains a mirage, and how much of it is already a structured, working, money-making ecosystem? How critical is financial technology in powering this new art market?

Our latest guest is Anne Bracegirdle, vice president of business development at Metaversal, and based in Philadelphia, Pennsylvania, USA. Her expertise focuses on the intersection between the art world and technology.  As noted on Metaversal’s website, Ms. Bracegirdle “has been preaching about non-fungible tokens (NFTs) in the art world since before it was cool.” Prior to joining Metaversal, she spent nearly a decade at Christie’s, before turning to art tech first by joining Superblue as its senior director for special projects, and then co-founding the Art & Antiquities Blockchain, a consortium of women from diverse professional backgrounds providing unparalleled expertise in cultural heritage issues.

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About Anne Bracegirdle

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The Art Newspaper: What is the Metaverse and why does it matter to the art world?

Artnet: Forget Making Art in the Studio. Artists Are Now Developing Their Latest Works in the Metaverse

DataArt: The Promise of Art in the Metaverse

Ocula Magazine: The Metaverse Is Already Here. How Will the Art World Inhabit It?

The New York Times: ·Blockchain Fintech Art Funds

About Brand & New

Brand & New podcasts from the International Trademark Association

Host Audrey Dauvet discusses compelling business and legal topics relating to intellectual property, innovation, technology, and change with an international roster of influential experts and industry visionaries.

Brand & New guests contribute to this podcast in their personal capacity, and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or our members.

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