How SMEs Can Leverage Brand Value for Growth: A Discussion with Finance Experts

Published: August 31, 2021

Brand & New

Internet Explorer users, please open this podcast episode in Spotify here: How SMEs Can Leverage Brand Value for Growth: A Discussion with Finance Experts



David Haigh Founder and CEO, Brand Finance London, UK

joy macknight headshot

Joy Macknight Editor, The Banker London, UK

As the world begins to adjust to the short- and long-term impact of the COVID-19 pandemic, many companies are seeking ways to preserve cash on their balance sheets—while simultaneously raising funds to ensure a continuation of operations and growth of their business and customer base.

Considering this challenging context, how do brands factor in and create value to support SMEs’ growth process? How can they increase brand value and leverage it for growth? What are the main considerations that impact a small business’s successful search for investors and funding? Do intellectual property (IP)-related issues factor in a bank’s lending decisions?

To discuss these issues, Brand & New welcomes two renowned guests with first-hand experience in business growth through financing.

David Haigh is the founder and CEO of Brand Finance plc, one of the world’s leading branded business valuation and strategy consultancy. Brand Finance, based in London, UK, helps clients solve brand challenges using financial valuation techniques and advanced market research analysis to deliver value-based insight and recommendations to assist with strategic decision making. He has over 30 years’ experience in brand valuation consulting, and is a regular speaker at financial, brand, and tax conferences worldwide and at the London and Oxford Business Schools.

Joy Macknight is finance writer and editor at The Banker, the well-established UK-based website covering global banking and finance. Prior to joining The Banker in 2015, she spent more than 15 years as a writer and editor specializing in the banking and fintech industries at various financial news companies, including Profit & Loss, Treasury Today, and GTNews. In addition, Ms. Macknight serves on the advisory board of the Fintech Circle Institute, a peer-to-peer online learning platform designed to empower finance professionals with the necessary digital skills to adapt to the rapidly changing industry.

Related Resources

About David Haigh

About Joy Macknight

Also of interest

The Banker

Brand Finance

Brand Finance: Why Should I Value My Brand?

INTA: Brand Value Special Task Force Report 

INTA News: Why Is Brand Value Important for Trademark Professionals 

INTA: 2021 Brand Resilience—Risk, Recovery, and the Future of the Brand Practitioner Conference

Ingensity IP: Intellectual Property Considerations for Angel Investing

Metis Partners: What Is IP-based Finance?

Iam: It’s a great time to be involved in IP finance

OECDiLibrary: The impact of COVID-19 on SME financing

Wharton University of Pennsylvania: Markets in Motion with David Haigh, Chief Executive Officer at Brand Finance


Thank you to our sponsor:

Kalamaras logo

About Brand & New

Brand & New podcasts from the International Trademark Association

Host Audrey Dauvet discusses compelling business and legal topics relating to intellectual property, innovation, technology, and change with an international roster of influential experts and industry visionaries.

Brand & New guests contribute to this podcast in their personal capacity, and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or our members.

See Details