Branding Meets Innovation

Published: August 4, 2020

Brand & New

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Shelly Lazarus

Shelly Lazarus Chairman Emeritus, Ogilvy New York, New York, USA

In these trying times, innovation has never been so essential for brand owners, to adjust to new environments. That’s why we decided to rebroadcast the Brand & New episode (originally posted May 18, 2019) which interviews one of the marketing world’s most inspiring women, Shelly Lazarus, Chairman Emeritus of the global creative agency Ogilvy, based in New York, New York, USA.

Innovation will be one of the key topics at our 2020 Annual Meeting & Leadership Meeting, November 16 to 20, 2020; see: Track: Innovation & the Future of IP.  Register now.

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About Brand & New

Brand & New podcasts from the International Trademark Association

Host Audrey Dauvet discusses compelling business and legal topics relating to intellectual property, innovation, technology, and change with an international roster of influential experts and industry visionaries.

Brand & New guests contribute to this podcast in their personal capacity, and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or our members.

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