Brand Strategy & the Fourth Industrial Revolution

Published: April 27, 2021

Brand & New

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Marc Cloosterman CEO, VIM Group London, UK

This episode originally aired on June 4, 2019

In light of the fourth industrial revolution, Marc Cloosterman, CEO of the VIM Group, based in the UK, shares his views on the challenges and opportunities for brands facing a revolution that is disrupting the way we live and work at an exponential pace all over the world.

Related Resources

To go further:
About Marc Cloosterman
About VIM Group

Also of interest:
About marketing and branding trends:

WIPO: “Branding: How to Use Intellectual Property to Create Value for Your Business?

About Brand & New

Brand & New podcasts from the International Trademark Association

Host Audrey Dauvet discusses compelling business and legal topics relating to intellectual property, innovation, technology, and change with an international roster of influential experts and industry visionaries.

Brand & New guests contribute to this podcast in their personal capacity, and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or our members.

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