The Impact of the Video Conferencing and Social Media Apps Boom

Published: December 8, 2020

Brand & New

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Dominique Shelton Leipzig

Dominique Shelton Leipzig Perkins Coie LLP Los Angeles, California, USA

Video conferencing and social media apps like Zoom, Houseparty, and TikTok have exploded in popularity during these times of global social distancing. While these apps have become much more popular among regular users, they also have attracted potential hackers, raising opportunities as well as risks to a brand-new scale and prompting some platforms to institute stronger security features.

Will this surge in usage have a lasting impact on these companies in terms of value, brand reputation, diversification of services, available security features, or even future privacy regulations?

In this episode, we discuss these issues with Dominique Shelton Leipzig, a partner in the Privacy & Data Security Group and co-chair of the Ad Tech Privacy & Data Management team at Perkins Cole LLP, Los Angeles, California, USA. Practicing intellectual property, media, and privacy law for over 25 years, she is a member of the board of the International Association of Privacy Professionals and the author of two landmark books on privacy and data for businesses.

Related Resources

To go further:
About Dominique Shelton Leipzig

About Dominique Shelton Leipzig

Also of interest:

The Washington Post: The Cybersecurity 202—Global losses from cybercrime skyrocketed to nearly $1 trillion in 2020, new report finds

MIT Management Sloan School: How to think about cybersecurity in the era of COVID-19

Bloomberg Law: Zoom Rolls Out Strongest Data Encryption, New Event Platform

Forbes: Zoom Security—100 New Features Later, Can You Trust Zoom?

CNN Business: “Zoom’s massive ‘overnight success’ actually took nine years”

Fox School of Business: “Brand Reputation During a Crisis”

Forbes: “Here’s What Zoom Is Doing To Make Its Service Safer”

The Conversation: “Crashing the party—beware the cyber risks of virtual meet-up apps like Houseparty”

“Lawsuit claims Houseparty violates CCPA”

About Brand & New

Brand & New podcasts from the International Trademark Association

Host Audrey Dauvet discusses compelling business and legal topics relating to intellectual property, innovation, technology, and change with an international roster of influential experts and industry visionaries.

Brand & New guests contribute to this podcast in their personal capacity, and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or our members.

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