2024 Annual Meeting

May 18, 2024 - May 22, 2024

Atlanta, Georgia, USA

Georgia World Congress Center

285 Andrew Young International Blvd NW
Atlanta, Georgia, USA

A detailed map of the convention center will be available 2 weeks before the Meeting.
Get a first look at the venue via their online Virtual Tour (Buildings A-B).

Renew your membership before December 31, 2023 to ensure you get Member registration pricing for the 2024 Annual Meeting.
Registration opens January 10, 2024.


The Secret is Out!

Connect with the most influential brand professionals from across the globe and industries at the largest gathering of its kind.

We’re bringing our 146th Annual Meeting to the historic city of Atlanta, the birthplace of one of the most well-known trade secrets ever—Coca-Cola! Come join us in America’s “city in a forest” where you will find a diverse array of food options and culture. Atlanta is also home to the busiest airport in the world, easily welcoming visitors from around the globe.

Join us at the 2024 Annual Meeting for robust conversations and the exchange of best practices with 10,000+ colleagues from around the world. Connect with the most influential brand professionals from across industries, over cutting edge legal and business discussions along with various professional development activities!

The registrant directory will typically be available to all 2024 Annual Meeting registrants by March 2024. The Committee Meeting schedule will typically be available around April 2024.

Registration opens January 2024.

Questions? Please contact us.